Bike Helmets Mean Sweets For Rhinelander Youth

Jun 13, 2013

Treats for bicyclists wearing helmets!
Credit Flickr

Sweet treats for Rhinelander youngsters out on their bicycles...but only if they're wearing their bike helmets.

Police Chief Michael Steffes has announced the "Safety Is Sweet" campaign. The campaign encourages young bike riders to wear a safety helmet...

".....Beginning next Monday, we're going to be working with several local businesses to provide what is called "Safety Is Sweet". That means as officers are on patrol in the city, if they see any juveniles or youth wearing their bicycles helmets, the officers will have a free treat coupon in the squad cars to be able to give to their kids...."

Steffes says the campaign will run through August 31. Several local restaurants, Office Max and the Rouman cinema contributed to the campaign. Chief Steffes says officers on emergency runs won't be able to stop to hand out the treats.

In 2011, 48,000 people were injured in bicycle accidents in the United States.