Minocqua’s Chamber of Commerce has a new executive director. Krystal Westfahl started the job last week, filling the position vacated by outgoing director Kim Baltus, who was there for three years.
Westfahl is an Appleton native, who spent time in the Northwoods growing up while visiting the Mellen area. She says she’s excited to get to know Minocqua.
“The reason that I chose to be in the Minocqua area is because of the community. The natural surroundings here – I am an avid outdoorswoman. Professionally, this position aligned with everything that I have been working towards.”
It’s her first role at a Chamber. Westfahl has a varied background, including a degree in natural resources and work as an outdoor educator in upstate New York. She later worked as director of a World War II Naval Museum, and then served six years as fundraising and event coordinator with the Muscular Dystrophy Association, where she says she focused her energies on northcentral Wisconsin.
Here in Minocqua, Westfahl says her first few months will be spent reaching out to the hundreds of chamber members. She also wants to work to promote the region in time for winter tourism.
“There is definitely promotion available that we can start doing now, especially for the winter months, to make sure there’s not a huge lag – as we have so many people that come to visit in the summertime.”
She says as a traveler and having lived in many areas, she’ll look to other communities for models of success.