A Land O' Lakes business leader says they've had a good tourism summer and he attributes at least some of that to a website they launched five months ago.
Mark Gosticha of the Land O’ Lakes Accommodations Commission says the extra marketing helped...
"....it's only been up for five months, and we've had over 20,000 page views in the past five months. The time people have stayed on the pages, we're beating industry records and we're averaging about two minutes a page, so they really must be liking what they are seeing on there...."
Gosticha says the marketing makes a difference...
"....you can have the brightest bulb in the world, but it you have a bushel basket over it no one can see it.We basically lifted that bushel basket and telling the whole world everything there is up here...."
Gosticha says the effort is driven by Room Tax dollars. He says the Land O' Lakes area is getting more exposure and the public is coming to see the many attractions. 9 out of 10 views were from outside the immediate area.
The town's Facebook page has also seen a 39 percent increase in viewers. Gosticha credits the ad agency Pilch and Barnet with their efforts to help Land O' Lakes.
