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Oneida Co. Resort Video Sets Tourism Social Media Record

Wisconsin Department of Tourism

A promotional video recorded at a Hazelhurst resort has set a record for number of views by travel-hungry web surfers.

Travel Wisconsin’s online video, “Real Fun: Our Wisconsin Cabin Story,” has hit more than four million views across social media channels, a record for the Wisconsin Department of Tourism. The video debuted in April and was filmed at Black Cliff’s Resort. It follows the Thompson family of Colorado on their annual summer vacation to Hazelhurst, where they have visited every summer for nearly 60 years.

Wisconsin Tourism Director Stephanie Klett says the yearly trips to Wisconsin to reconnect with the family and the outdoors was a hit....

".....that's a million views per month since we launched it four months ago. We've never had this kind of success in any endevour, including our very successful celebrity videos..."

Klett says the U.S. is the hardest-working industrialized nation, and millions of vacation days are unused each year...

"....a lot of people are not taking that vacation time. Here's a family that takes it evey year. They make it a priority. They could choose anywhere in the world and they choose the Northwoods of Wisconsin. Just having that family time is really striking a chord with people...."

The video ishere.

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