Wisconsin Tourism Secretary Stephanie Klett recently presented a $30,000 Joint Effort Marketing grant to the Tomahawk Regional Chamber of Commerce for its new market research campaign.
Tomahawk Chamber's new Executive Director Jessica Witte outlines where the money will go...
"....the majority of the grant will be used to do some research, again, do some very pointed tourism research to see what is bringing people to the area. The second phase of the grant will be used to set up a marketing and branding initiative...."
The Chamber anticipates the marketing program generated by the research will increase tourism expenditures in Tomahawk by nearly $4.2 million. Grant funds will go towards focus groups and online surveys for the Chamber's market research initiatives.
