Black Friday

Too good to be true? That's the question shoppers should ask says a consumer expert if what you see in an advertisement or coupon doesn't match what a store is offering on Black Friday.

The day after Thanksgiving has evolved into a type of shopping Mardi Gras which leads  D.A.T.C.A.P.'S Sandy Chalmers to tell consumers to bring an ad or coupon with them to the store. She says that way if something doesn't match up you have proof to talk to the cashier or store manager...

Black Friday Tide Lifts All Boats

Nov 29, 2013
Natalie Jablonski / WXPR News

Shoppers were out in force today as big box stores featured discounts and sales.   It was a good day even for businesses that weren’t offering deals.

“It is noticeably busier, but we do nothing different with our prices.  There is definitely more foot traffic on black Friday.”

So says Chris Turk, manager of Hodag Gun and Pawn in Rhinelander, which sells pawned used items and new guns.  Turk says many of the customers today have been hunters and people buying holiday gifts.