Department of Tourism

Funding tourism returns six dollars for every dollar invested in marketing. Those figures were given to the Oneida County Board Tuesday by a regional Department of Tourism specialist.

Jeff Anderson reported all sections of the state grew in tourist activity in 2014, including the Northwoods where both Oneida and Vilas counties rank among the top 16 counties in the state in tourism spending.

Wisconsin Department of Tourism

Wisconsin's Tourism Secretary says the state's funding to lure travelers has remained steady in the currently-debated budget, but more positions are being added to help new areas of marketing.

Stephanie Klett says their budget was increased four years ago by more than 2 million dollars..


"....two years ago we were given an appropriation of $200,000 every year to dip our toes into the international market so this year, not much changes with the budget...except....

Wisconsin's Tourism Secretary was watching Wisconsin's top basketball coach Thursday morning...

"....I'm watching Bo Ryan from my hotel room right now in Wisconsin Dells zip line. So coach Bo Ryan from UW-Madison men's basketball team the final four.... is starring in our next commercial spot...."
Stephanie Klett says Ryan was happy to accept the offer to be in the next tourism ads.

State of Wisconsin

The state's Tourism Secretary says 2013 showed strong growth by travelers in Wisconsin and especially the Northwoods.

This week is national Travel and Tourism week.

Stephanie Klett says tourism had a 17 billion dollar impact on the state's economy last year up $700 million from the year before. More than 100 million visits from travelers. She says increasing the tourism marketing budget has paid off big dividends..

A different approach to marketing Northwoods winter recreation has come out of a state-funded survey.

The five county, three-year study was funded by the Department of Tourism for Vilas, Oneida, Forest, Lincoln and Langlade counties. Milwaukee area residents showed not only a liking for snowmobiling and ice fishing, but silent sports showed strong favor, says Kim Baltus of the Minocqua Area Chamber of Commerce...

The economic impact of tourism in Vilas county and elsewhere was shown in a recent report.

The state reported tourism accounted for more than $10 billion in visitor spending in Wisconsin in 2012, $6 billion of that on dining, retail and recreation. Cindy Burzinski, Executive Director of Vilas County Tourism and Publicity says visitors spent a lot of money in places to stay, eat, and shop...


" 2012, visitor expenditures were at $195.4 million dollars, and that was a 10 percent increase over 2011...."

State tourism officials are harnessing some star power for a new fall tourism campaign.  A 90-second television ad released last week features football star Jordy Nelson, and is directed by Jerry Zucker, producer of the movie Airplane.  Danielle Johnson from the state Department of Tourism says the ad tells viewers, ‘there’s no place like fall in Wisconsin.’