Rhinelander is about to get hit with a wave of country music fans, during the area’s biggest tourism event.
The four-day Hodag Country Festival begins Thursday, and tens of thousands of people are expected to attend. Director of the Rhinelander Area Chamber of Commerce Lara Reed says the economic impact on the region is huge.
“We say for every visitor that spends the night in our community, it’s $180 a day. So if we say there’s 20,000 people for Hodag Country Fest, it’s a $3.6 million impact a day for the duration of the festival.”