Tourism
4:00 am
Mon July 1, 2013

Flying In From Hollywood

Eagle River got a dose of Hollywood last week.  State tourism officials hosted a screening of the movie Airplane.  Jim Abrahams was in attendance.

Vilas Theatre hosted a special screening of Airplane.
Credit Natalie Jablonski / WXPR News

The Vilas Theater gave out a hundred and fifty tickets for the Airplane screening, and turned others away.  State tourism officials also highlighted a promotional video shot in Vilas County, and hinted that another was in the works.  As Wisconsin Tourism Secretary Stephanie Klett explains, it features Jim Abrahams and two other producers of Airplane. 

“He’s going to be doing a commercial not just with him, but with David Zucker and Jerry Zucker.  In Hollywood they know this team as ZAZ – Zucker, Abrahams, Zucker.  And they were probably the most successful comedic team in all of Hollywood history.”

Jim Abrahams says he’s been coming to northern Wisconsin throughout his life, but he’s actually not sure it’s such a good idea to promote the region. 

“I have mixed emotions about it to tell you the truth.  Because I don’t want too many people on the lake when I go fishing tomorrow morning!  But at the end of the day, this is a wonderful place and it’s an honor to be able to help publicize it.” 

Friday’s screening was also a notable occasion for Abrahams, who watched his film in the same theater over 30 years ago.