Many of the 'FESTERS' are already in the Rhinelander area as the 37th Hodag County Festival begins Thursday. A local official says the economic impact is large. Rhinelander Chamber of Commerce Executive Dana DeMet says they have seen much increased traffic at the chamber. He says estimates are that the city's population quadruples in size for the week of the festival....
Rhinelander is about to get hit with a wave of country music fans, during the area’s biggest tourism event.
The four-day Hodag Country Festival begins Thursday, and tens of thousands of people are expected to attend. Director of the Rhinelander Area Chamber of Commerce Lara Reed says the economic impact on the region is huge.
“We say for every visitor that spends the night in our community, it’s $180 a day. So if we say there’s 20,000 people for Hodag Country Fest, it’s a $3.6 million impact a day for the duration of the festival.”